EZE Renovation is a live client site. Franklin Dental, Rim & Rafter, Puente Engineering and Antena are sample builds; their names and details are for illustration.
What we do, and how it gets you calls
The problem
What we do
The problemCustomers search Google for your trade and call one of the first businesses they see.
What we doWe get your business into those results, on Google Maps and in AI answers.
The problemThey check a website or two on their phone and leave the slow or confusing ones.
What we doWe build a fast website that says what you do and keeps your number one tap away.
The problemA good website costs a lot up front, and keeping it current takes time you don't have.
What we doBlackBeard Web Design builds and runs it for businesses in El Paso and nearby towns, from $299 a month with edits included.
Website design and development
We design your site and write the code ourselves. Every page tells a customer what you do, where you work and how to reach you.
Your profile is the listing people see on Google Maps, with your hours and a button to call you. We set it up, or fix the one you have, and keep it up to date every month.
Another plumberOne more plumberYour BusinessNamed in AI answers
SEO and AEO
SEO helps Google show your business when someone in El Paso searches for your trade. AEO helps AI tools, like ChatGPT and Google's AI answers, name your business when someone asks them who to call.
Pages that name your services and the towns you cover
Code that tells Google who you are and where you work
Each one covers a step a customer takes before they call. Your Google profile and search results are how they find you. Your website, on their phone, is where they decide. If one step is missing, they stop there and call the next business on the list.
Call us or fill out the form. We learn what you do, who your best customers are and who else in El Paso does the same work, so the site speaks to the people you want calling you.
02
Pick the goal
We decide what each page needs to show and what we want the visitor to do: call you, book a time or ask for a price.
03
Sketch the pages
We draw a simple outline of each page, starting with how it looks on a phone, so everything has its place before we design it.
04
Your free demo
We design the pages with your colors, then reach out to show you, usually the next day. It's free. Look it over on your phone and show your family. If you don't love it, you owe nothing.
Like your demo? Say “make it live.”Nothing to pay until this point. Everything below happens after your yes.
05
Code
We build your site with Claude's top AI models, written in onlyHTML, CSS and JavaScript, the basic languages every web browser already reads. There's no page builder or plugins to slow it down or break after an update, which is a big part of why the pages load fast.
06
Words and Google
We write the text for each page in plain language, in English or Spanish, naming your services and the towns you work in. We also set up your Google Business Profile, or fix the one you have, so people searching "your trade near me" find you.
07
Testing
We check every page on phones, tablets and computers, then run it through Google PageSpeed Insights. It doesn't go live until it scores 95 or higher on both mobile and desktop.
08
Your site goes live
It goes live on your own domain. No domain yet? We buy it for you. Hosting, security and edits are on us, and changes are done within 48 hours. Every month you get a one-page report of your visits, calls and clicks.
franklin-dental-demo.netlify.app
LIVE
Google PageSpeed scores for a live El Paso website.
We develop and design websites that work, built to score 95 or higher on Google's speed test on desktop and, more importantly, on mobile.
Mobile
Performance100Desktop
Performance99
EZE Renovation, a live client site, tested on Google PageSpeed Insights in October 2026: 100 on mobile, 99 on desktop.
Why speed matters
A slow page can lose the call before your phone ever rings.
Google sees it first. It checks how fast and steady a page loads when it picks which sites to show, and a slow one can sit lower in the results.
Then the customer does. Someone with a leak or a toothache is searching on a phone. If the page hangs, they go back and call the next business on the list.
So we test on a phone first. Every site gets checked on a real phone before you see it, and the scores above come from a site we built.
Hi, I'm Oscar, your El Paso web designer.
I own BlackBeard Web Design, a web design business in El Paso, Texas. I'm married, and we're expecting our first baby.
I learned to code to build something of my own. For the past year I've worked for Uber around El Paso, and somewhere in that year I made up my mind. Now I write sites in HTML, CSS and JavaScript, the three languages every website is written in.
I check every page myself, on a real phone, before you see it. AI helps me write and test the code faster, but the last look is always mine.
When you work with BlackBeard, you work with me. I build your demo, answer your calls and texts, and make your changes. There's no call center and no account manager in between.
I'm building this business for my family, and every site I make carries my name.
Professional photo and video shoot of your crew and work
Professional copywriting, every word written to sell
Unlimited edits for your first 90 days
You own it outright
See everything included
Strategy & content
Full-site professional copywriting, every page written to sell
On-site professional photo and video shoot, and the photos and video are yours to keep
Page plan built around what your customers actually search for
Design
One-of-a-kind design, nothing reused from another client
Interactive 3D that loads without dragging the page down
Your words and your phone number load first, the 3D arrives after
Older phones get a sharp still image instead, so the page stays quick
Built to pass Google's mobile speed test, and we show you the score
Buttons, menus and scrolling that respond the way an app does
Fonts picked for your brand, laid out for the phone first
Build
Multi-page site, as many pages as your business needs
Custom web forms with spam protection
Managed hosting, SSL and security hardening
Get found on Google
Local business markup so Google understands who and where you are
Plain answers to your customers' questions, written so Google and AI tools can find and quote them
Google Business Profile built and optimized every month
Sitemap, indexing, Google Analytics and page speed work
Launch & support
Built in 2 to 3 weeks, because a shoot and custom writing take longer than a week
Unlimited edits for your first 90 days, each one done within 48 hours
Monthly one-page report: visits, calls, clicks
After 90 days, add the monthly plan anytime for unlimited edits again
Ownership
You own the site and every source file outright
$39/mo covers hosting, domain, security and your monthly Google work
Starts with a free phone consult. There's no demo for Premium, because the shoot and the custom writing start on day one. Built in 2 to 3 weeks, and we only take a few at a time.
Switch plans or cancel whenever you want. There are no contracts and no setup fees.
Questions, answered.
Why would I pay monthly when my nephew can build a site?
He probably can build it, but the monthly fee pays for everything after launch. Will he answer in 48 hours when your prices change? Optimize your Google profile every month? Send you a report? A website nobody maintains stops bringing in customers.
What happens if I cancel?
The site comes down and you stop paying. No hard feelings. If you'd rather keep it, you can buy it outright at the buyout price of $4,999. Plenty of web companies make you sign for 12 months; we'd rather earn month 13 than force it.
Do I need to give you photos or write anything?
No, we make the images and write the words. The monthly, annual and buyout plans include high-quality AI-generated images and video made for your business, at no extra cost. Every image on our demo sites was made that way.
Your own photos work too, at no cost. Text us pictures of your shop or crew and we'll use them. If you want a professional photographer, the Premium build includes a photo and video shoot of your crew and your work.
For your Google profile, a few phone pictures of the real place help, and we'll ask when it matters.
I already have a Facebook page. Isn't that enough?
Not for reaching new customers. Facebook shows your page mostly to people who already found you. A website with an optimized Google profile catches the people typing "plumber near me" at 9pm with water on the floor, the ones who've never heard of you.
Do I need a website if I get work by word of mouth?
Yes, because people a friend sends your way still look you up. They usually search your name before they call. If they find nothing, or only a Facebook page, some of them call the next business instead.
A website shows your work, your prices and a button to call, in English or Spanish, and it stays up at 10 at night when you can't answer.
Do you only build websites for El Paso businesses?
No, we work with businesses across Texas and the US. Everything we do happens online, so distance doesn't matter. Close to home, we build for El Paso, Horizon City, Socorro, Canutillo, Anthony, Sunland Park and Las Cruces.
Can my website be in Spanish?
Yes. We can build your website in English, in Spanish, or in both.
What do unlimited edits include?
Any change to the pages you already have, at no extra charge. That covers new photos, staff pictures, updated prices or hours, or a new section on an existing page. A brand-new page is the one thing that costs extra, at $200 per page after the first five.
Who owns the domain and the website?
On the monthly or annual plan, BlackBeard owns the domain and the design. We buy the domain for you. The monthly plan covers it for as long as you're on it, and the annual plan covers the first year, then it renews at $20 a year.
With the buyout or a Premium build, you own the domain and the site. We buy the domain in your name.
If you cancel, you can still keep everything. Pay the buyout price of $4,999 and the site and the domain are yours. Otherwise, we take the site down.
See your website before you pay a dime.
Tell us about your shop today, see your free demo tomorrow. You only pay when you say "make it live."